Why This Marketer Uses Open Source Software
As a marketer, I’d rather spend more time on strategy and brand development than get bogged down by red tape. Open source software has given me the tools I need to get marketing work done, whether it's multimedia creation or a boost in productivity.
Additional entries
Don't Be Afraid to Get Into the WeedsNovember 29, 2020Discussing details can be very productive, and sometimes, critical to the success of a program, product, or project.
What It Means to Work in DigitalAugust 1, 2019Being a digital professional is a combination of many elevated roles requiring thinking across the spectrum of business, technology, and operations. It also has its own challenges related to working with these disciplines.
The Importance of Capturing Traffic Sources With Your ConversionsApril 17, 2016When measuring the performance of a campaign, you should also look at how well your traffic drivers are working for you. For example, if you invested into both Google AdWords and Facebook ads to drive traffic to a landing page with a form, you should be able to see which one is doing a better job of producing conversions. Many times, the challenge we face as marketers is that there is no single source-of-truth because each traffic driver has its own methodology for measuring success.
Building the eBay HomepageOctober 25, 2014I worked at eBay early on in my career, and it was a blast. I started there in December 1999, and it was my third "career job" straight out of college... Well, my reputation for being "vocal" is what landed me in the position of building the then-new eBay homepage. I don't remember the exact details of the conversation other than being in a WebDev meeting and discussing the need to build the homepage, and a team member I really respected said, "Well, why doesn't Hijinio build it?"
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